Measure athlete brand value
with Hybrid Social Intelligence
200 million+ sports related posts
generated on social media every day
Fans & professionals share
their feelings, opinions, feedback
95% of purchasing decisions are emotionally driven
What is PowerScore
PowerScore (PS) is a premier marketability index for athlete brand value assessment. It is a cloud-based solution powered by D-TAG Analytics with interactive visualizations and data that provide nuanced social intelligence insights in real time.
PowerScore is accessible on any device, powerful, and easy to use. No technical setup is required from the Client.
Key Client Benefits
✓ Analyze millions of fan conversations in 30+ languages, real time
✓ Identify rising brand value of athletes before anyone else
✓ Track the perception of fan favorite players
✓ Evaluate the value of athletes in player transfers
✓ Combat high-risk actions of players on social media
Trusted by world-class brands and organizations
Discover rising athletes first
D-TAG processes and analyzes millions of unstructured data points from multiple on-court and off-court sources to help you measure pro athlete marketability.
- What athletes do fans and professionals talk about?
- Why do they support particular brands & teams?
- Who are the key opinion leaders?
- Which athletes are rising stars?
- What news impacts signature deals?
- How are the latest sponsorships perceived?
PowerScore gives you the answers
Real-time consumer insights
On-court & Off-court KPIs
Personal brand values
AI & NLP technology
Social media metrics
Athlete marketability trends