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Social listening: Next generation of market research

by Juan D. Gonçalves

Would you believe me if I told you that it is possible to predict how consumers will act in the coming weeks or months? And no, I am not talking about the next season of Netflix’s hit show Black Mirror. Although much like Black Mirror, the answer to my question is based on technology that is available today - and will keep on improving - in the years to come.

Social listening: Next generation of market research
Can social data predict the future?

Can social data predict the future?

by The Social Intelligence Lab

With such a massive amount of social data available now, there are plenty of insights you can gather and analyze around audiences, brands, and society as a whole. You get to identify the latest trends and monitor how people are responding to your brand, for starters.

But how much can social data tell you about future trends and opportunities? Can social data predict the future? These were just a couple of the questions that came up during this year’s SI Tech Demo Day.

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