JOIN
our digital
SOCIAL MEDIA
ANALYTICS
BOOTCAMP
April 27-28, 2021
Time: 9.00 – 1.30 pm (CET)
KEY TAKEAWAYS
Complete toolset for building a social media analytics team
ARE YOU PLANNING TO BUILD YOUR OWN SOCIAL MEDIA ANALYTICS TEAM?
„ D-Tag showed us how Social Media Analysis can help to better understand our customer’s hidden motivations and needs to drive our product development on the right path. By understanding more of what our clients need, we are now more prepared, and demand driven in our communication as well”.
„ D-TAG helped us find to where the conversations were taking place online related to the products we want to sell. We found new channels for distribution of our premium F&B products that we did not know existed, as well as in what European countries there was more traffic of mentions related to our different product categories”
“Social Listening can be a valuable source of information throughout the entire lifecycle “
OUR „COVID-PROOF” ONLINE SOCIAL MEDIA ANALYTICS BOOTCAMP ON APRIL 27-28, 2021.
AGENDA

DAY 1 – APRIL 27.
Lesson 1 – Introduction to Social Media Analytics
Part 1 – 09:00 – 9:50
- Social Intelligence – What is it, and what it CAN and CANNOT do for your company?
- Listen, Measure, Learn — returns on investment
- Choosing the RIGHT performance indicators (KPIs)
Break
Part 2 – 10:00 – 10:50
- Law of General Relativity — benchmarking to the past and to competition
- Embracing imperfection — the eternal struggle between precision and recall
- Taming the infinite — narrowing focus to what REALLY matters
- Practice/joint activity
Break
Lesson 2 – Building a Social Analytic Plan (and team)
Part 1 – 11:00 – 11:50
- Why set up an SMA team?
- Tasks of teams, roles of members — competencies for success
- Expectations from Leadership — managing and exceeding them
Break
Part 2 – 12:00 – 13:30
- Tools to use — from simple and free to complex and far-reaching
- AND/OR/NOT — brief primer on Boolean logic
- Case studies — practical implementations of analytics
- Practice/joint activity
DAY 2 – APRIL 28.
Lesson 3 – Elements of Social Listening
Part 1 – 09:00 – 09:50
- Identifying business questions — and defining an approach to their answers in social content
- Definition vs. Discovery — pre-determined categories vs. machine-generated insight extraction from data
- Entities — tracking brands, companies, objects in social data, answering the ’what’/’where’ questions
- Key Messages and defined Topics — concepts, product and/or company attributes, getting to the ‘why’ and ‘how’
- The importance of longitudinal data — tracking and measuring changes over time
Break
Part 2 – 10:00 – 10:50
- Discovered Themes — surfacing the voice of the customer by tracking ‘what else’ is said about brands and topics, addressing the ‘unknown unknowns’
- The Role of the Grammarian — designing, testing and implementing effective queries and definitions for social content
- Practice/joint activity
Lesson 4 – What to Measure – and What it Means
Part 1 – 11:00 – 11:50
- Properties of Social Media Channels — similarities and differences between Tweets, Posts, Comments and Articles
- Sentiment Measurement and Sentiment Drivers — is social content good, bad or indifferent?
- Audience and influencer data — ‘who’ is doing the talking, ‘who’ is doing the listening
- Key Performance Indicators — should I care? If so, how much?
Break
Part 2 – 12:00 – 12:50
- So what? Drawing conclusions and condensing social media metrics into insights.
- Now what? Formulating recommendations and advice based on feedback from the customer and the brand/product ecosystem. The customer is ALWAYS right
- Practice/joint activity
Break
- Simulation game
WANT TO KNOW MORE ABOUT HOW TO SUPPORT
YOUR BUSINESS WITH SOCIAL MEDIA DATA?
SPEAKERS
Juan Daniel Gonçalves
PRODUCT & PARTNERSHIPS DIRECTOR
- Deep understanding of existing Social Listening solutions in the market
- Experienced in Natural Language Processing and Boolean-logic query writing
- Deep understanding of technical text analytics terminology and processes
- Experience creating online consumer conversations analytics reports across various industries
- Fluent in English, Spanish, Portuguese, and French
Csaba Dancshazy
SOCIAL MEDIA ANALYST and SENIOR CONSULTANT
- Predictive modeling of consumer behavior
- Direct and indirect consumer engagement
- Discovering and exploiting new avenues of inquiry
- Multicultural and cross-functional experience
- Platform Development Team Leader/Product Owner for several SMA project
- Trainer of analyst teams and market research managers in using social data and generating actionable insights
- 13+ years of SMA experience, 7 years at Microsoft (Senior Market Research Manager, 6 years at Cymfony/Kantar Media)
- Harvard University Graduate
Eitan Livne
INTELLIGENCE AND LINGUISTIC CONSULTANT
- Intelligence expert and instructor with more than 20 years of experience working across public and private sectors in various countries.
- Open-source intelligence professional with special expertise in social media
- Extensive experience working in and with tech companies, governments, and the media
- Experience managing large-scale projects involving international teams and big budgets
- Fluent in Arabic (MSA and several colloquial dialects), Hebrew and English
BOOTCAMP CLIENTS













REGISTER NOW!
EARLY BIRD: $490
(until Apr 16, 2021)
FULL PRICE: $790
Payments via bank transfer.
Payment details will be shared after registration.
The number of bootcamp participants is limited to 20. In the case of oversubscription, other dates will be offered.
Team booking discounts are available!
If you need more information just drop us a line and we’ll get right back to you.
E-mail: marketing@d-tag.com
Telephone: (+1) 202 870 7515
E-mail: gabor.berecz@d-tag.com
Telephone: (+36) 30 383 1901
Refund Policy:
We understand that, sometimes, plans change.
If you can no longer make it to the bootcamp, please email us at least 7 days before the scheduled event date.
No refunds will be given to cancellations made within a week of the bootcamp.
Don't be a stranger!
We want to hear what you have to say!
(+1) 202 870 7515
social@d-tag.com
3400 Capitol Blvd SE, Suite 101 Tumpwater, WA 98501
HU-7761, Kozármisleny, Petőfi str. 38.
USE CASES
Copyright © 2020 D-TAG Analytics Inc. All Rights Reserved | Impressum | Author Privacy Policy | Privacy Policy | Terms of Service
Don't be a stranger!
We want to hear what you have to say!
(+1) 202 870 7515
social@d-tag.com
3400 Capitol Blvd SE, Suite 101 Tumpwater, WA 98501
HU-7761, Kozármisleny, Petőfi str. 38.
USE CASES
Copyright © 2020 D-TAG Analytics Inc. All Rights Reserved
Impressum | Author Privacy Policy
Privacy Policy | Terms of Service